Business insights

Know your cash, your profit and what's working.

Insights turns the invoices, time and costs you already record into a 13-week cash forecast, true profitability, a pricing guide and lead-source returns.

Numbers you can act on, not just admire.

Insights · Cash runway · Expected

Money in the bank today

£8,400

Lowest point

£1,650

w/c 2 Nov

Bank in 13 weeks

£9,120

+£720

What if: Every client pays 14 days later
What if: Assume “Brand refresh” is won
What if: New van lease £420/month

When to use it

The right tool at the right moment.

Check the cash runway before big purchases or quiet months. Use profitability and the pricing guide when you write a proposal, and lead sources when you decide where to spend on marketing.

  • 13-week cash runway: committed, expected and potential
  • What-ifs: late payers, won or lost proposals, new costs
  • Profit by project, client and service
  • Pricing guide from similar finished projects
  • Lead sources from first click to paid invoice
  • Scope watch and client-approved change orders

How it works

1

Record work as normal

Invoices, payments, time, costs and deals feed every report automatically.

2

See the forecast

Expected cash shifts each invoice to when that client really pays, based on their own history.

3

Decide with confidence

Spot the dip, the low-margin service or the source that never converts, before it costs you.

In everyday use

Use the numbers to answer a real business question.

Look ahead 13 weeks before committing to a purchase, test what happens if an invoice arrives late, or compare similar completed jobs while pricing new work. Then move from the headline into the projects, clients, services and lead sources that explain the result.

Why it helps

See pressure before it becomes a crisis

Committed, expected and potential cash make shortfalls visible early enough to change timing, chase payment or protect spending.

Price from evidence, not memory

Past income, time and costs show what comparable work really returned and where scope changes reduced the margin.

Connect marketing to profitable work

Source reporting follows the journey through won work and payment, not only clicks or enquiry volume.

What happens next

Put the insights to work

The Action Centre turns these numbers into a ranked list of next steps.

See the next step