Which software fits the business you actually run?
Are you growing a sales organisation, reselling marketing tools, or personally delivering client work? Start with the problem you need to solve. These comparisons include where the alternatives are the better choice.
What you get with HappyNoodle
What's included, and what it costs over time, compared with the plans other small businesses use most.
| Feature | HappyNoodlePro | HubSpotStarter | GoHighLevelStarter | HoneyBookEssentials | DubsadoPremier | BonsaiPremium |
|---|---|---|---|---|---|---|
| Price falls the longer you stay | Yes42p off every paid month, down to £39 | Not built in | Not built in | Not built in | Not built in | Not built in |
| Saving when you pay yearly | 4 months free | Varies with current offers | 2 months free | About 2 months free | About 2.5 months free | About 3 months free |
| Free plan, not just a trial | Yes | YesFree CRM | Trial only | Trial only | Trial only | Trial only |
| Priced in pounds | Yes | Yes | USD | Yes | USD | USD |
| Proposals with e-signature | Yes | Higher plan | Yes | Yes | Yes | Yes |
| Recurring invoices and card payments | Yes | Higher plan | Yes | Yes | Yes | Yes |
| UK statutory late-payment interest on overdue invoices | Yes | Not built in | Not built in | Not built in | Not built in | Not built in |
| Projects with milestones and a Gantt view | Yes | Not built in | Not built in | Not built in | Not built in | Yes |
| Change orders your client must approve | Yes | Not built in | Not built in | Not built in | Not built in | Not built in |
| Client portal included | Yes | Higher plan | Yes | Yes | Yes | Yes |
| 13-week cash-flow forecast with what-ifs | Yes | Not built in | Not built in | Not built in | Not built in | Not built in |
| Profit by project, client and service | Yes | Not built in | Not built in | Partial: Business P&L only | Yes | |
| Capacity planning against revenue | Yes | Not built in | Not built in | Not built in | Not built in | Partial: Workload view only |
| AI assistant included in the price | YesNothing changes without your approval | Paid credits | Paid add-on | Yes | ||
| Business directory listing with payment-verified reviews | Yes | Not built in | Not built in | Not built in | Not built in | Not built in |
| Finds past clients due a renewal, review or reorder | Yes | Not built in | Not built in | Not built in | Not built in | Not built in |
Compared with HubSpot Starter Customer Platform, GoHighLevel Starter, HoneyBook Essentials, Dubsado Premier and Bonsai Premium, based on each provider's public plan information as checked in October 2026. Features and prices change, so check each provider's website.
Yearly savings compare each plan's yearly price with 12 months of its own monthly price. HappyNoodle's 4 months free compares £390 a year with 12 months at £49. HubSpot's yearly price depends on offers running at the time.
– means not compared.
Some providers let you add a custom late fee. Statutory interest here means the rate set by the Late Payment of Commercial Debts (Interest) Act 1998.
All trademarks belong to their owners. HappyNoodle is not affiliated with any provider listed.
HappyNoodle vs GoHighLevel
HighLevel is an all-in-one marketing platform aimed at agencies that run marketing for other businesses, priced by the number of client sub-accounts.
Read the comparisonHappyNoodle vs HubSpot
HubSpot is a broad customer platform split into separate hubs for marketing, sales, service, content and operations, with a free CRM to start.
Read the comparisonRun the work. Stop running the software.
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